/* ==========================================================================
   KOTTAKKAL HEALTH MASSAGE PAID ADS - BESPOKE PREMIUM CASE STUDY STYLES
   ========================================================================== */
@import url('https://fonts.googleapis.com/css2?family=Google+Sans+Flex:opsz,wght@6..144,1..1000&display=swap');

.ads-case-study {
    background-color: #06060a;
    color: beige;
    font-family: "Google Sans Flex", sans-serif;
    overflow-x: hidden;
    position: relative;
    padding-bottom: 50px;
}

/* Global Layout Utilities */
.ads-outer-wrap {
    max-width: 1280px;
    margin: 0 auto;
    padding: 0 4vw;
}

.ads-accent-amber {
    color: #B7410E;
}

.ads-accent-blue {
    color: #B7410E;
}

.ads-glow-bg {
    position: absolute;
    width: 500px;
    height: 500px;
    background: radial-gradient(circle, rgba(183, 65, 14, 0.06) 0%, rgba(255, 127, 50, 0.04) 50%, rgba(0, 0, 0, 0) 70%);
    pointer-events: none;
    z-index: 1;
}

/* Tight Spacing Section Utility */
.ads-section {
    padding: 70px 0;
    position: relative;
    border-bottom: 1px solid rgba(255, 255, 255, 0.05);
}

.ads-section-header {
    margin-bottom: 40px;
}

.ads-section-eyebrow {
    font-family: "Google Sans Flex", sans-serif;
    font-size: 13px;
    text-transform: uppercase;
    letter-spacing: 3px;
    color: #B7410E;
    margin-bottom: 10px;
    display: block;
    font-weight: 600;
}

.ads-section-title {
    font-size: clamp(28px, 4vw, 48px);
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: -1px;
    line-height: 1.1;
}

/* 1. Hero Section */
.ads-hero {
    position: relative;
    padding: 80px 0 50px;
    min-height: 80vh;
    display: flex;
    align-items: center;
    border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.ads-hero-layout {
    display: grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 40px;
    align-items: center;
    width: 100%;
    z-index: 2;
}

.ads-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: rgba(183, 65, 14, 0.1);
    border: 1px solid rgba(183, 65, 14, 0.3);
    padding: 5px 12px;
    border-radius: 6px;
    font-family: "Google Sans Flex", sans-serif;
    font-size: 13px;
    color: #B7410E;
    font-weight: 600;
    margin-bottom: 20px;
    text-transform: uppercase;
    letter-spacing: 1px;
}

.ads-pulse-indicator {
    width: 6px;
    height: 6px;
    background-color: #B7410E;
    border-radius: 50%;
    box-shadow: 0 0 10px #B7410E;
    animation: ads-pulse 2s infinite;
}

@keyframes ads-pulse {
    0% {
        transform: scale(0.95);
        opacity: 0.5;
    }

    50% {
        transform: scale(1.2);
        opacity: 1;
        box-shadow: 0 0 12px #B7410E;
    }

    100% {
        transform: scale(0.95);
        opacity: 0.5;
    }
}

.ads-hero-title {
    font-size: clamp(34px, 5vw, 68px);
    line-height: 1.05;
    font-weight: 700;
    text-transform: uppercase;
    margin-bottom: 20px;
    letter-spacing: -1px;
}

.ads-hero-title span {
    display: block;
    color: #B7410E;
}

.ads-hero-sub {
    font-size: clamp(17px, 2.2vw, 21px);
    font-weight: 400;
    line-height: 1.5;
    color: rgba(235, 235, 245, 0.7);
    margin-bottom: 30px;
    font-family: "Google Sans Flex", sans-serif;
}

.ads-hero-snapshot-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 0px;
    border-top: 1px solid rgba(255, 255, 255, 0.08);
    padding-top: 30px;
    margin-top: 25px;
}

.ads-snap-box {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 8px;

    padding: 10px 26px;
    border-radius: 12px;
    transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1);
    box-shadow: 0 4px 15px rgba(0, 0, 0, 0.2);
    overflow: hidden;
}

.ads-snap-box::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: radial-gradient(circle at 10% 20%, rgba(183, 65, 14, 0.06) 0%, transparent 50%);
    opacity: 0;
    transition: opacity 0.4s ease;
    pointer-events: none;
}



.ads-snap-lbl {
    font-size: 10px;
    text-transform: uppercase;
    letter-spacing: 2.5px;
    color: rgba(235, 235, 245, 0.45);
    font-family: "Google Sans Flex", sans-serif;
    font-weight: 600;
    transition: color 0.3s ease;
}

.ads-snap-box:hover .ads-snap-lbl {
    color: #B7410E;
}

.ads-snap-val {
    font-size: 14px;
    font-weight: 600;
    color: beige;
    line-height: 1.45;
    transition: color 0.3s ease;
}

.ads-snap-box:hover .ads-snap-val {
    color: #ffffff;
}

/* Interactive Funnel Styling */
.ads-funnel-panel {
    background: rgba(12, 12, 18, 0.85);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 24px;
    padding: 25px;
    box-shadow: 0 20px 40px rgba(0, 0, 0, 0.5);
    position: relative;
    overflow: hidden;
    aspect-ratio: 0.9 / 1;
    display: flex;
    align-items: center;
    justify-content: center;
}

.ads-funnel-svg {
    width: 100%;
    height: 100%;
    overflow: visible;
}

.ads-funnel-particle {
    animation: ads-fall 2.5s infinite linear;
}

@keyframes ads-fall {
    0% {
        stroke-dashoffset: 200;
    }

    100% {
        stroke-dashoffset: 0;
    }
}

.ads-funnel-node-pulse {
    animation: ads-node-glow 2.5s ease-in-out infinite alternate;
}

@keyframes ads-node-glow {
    0% {
        filter: drop-shadow(0 0 2px #B7410E);
        opacity: 0.7;
    }

    100% {
        filter: drop-shadow(0 0 10px #B7410E);
        opacity: 1;
    }
}

/* 2. Decisions Journey Section */
.ads-journey-section {
    background: linear-gradient(180deg, #06060a 0%, #0c0c14 100%);
}

.ads-journey-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}

.ads-journey-card {
    background: rgba(255, 255, 255, 0.02);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 16px;
    padding: 30px 25px;
    position: relative;
    transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);
}

.ads-journey-card:hover {
    background: rgba(255, 127, 50, 0.03);
    border-color: rgba(255, 127, 50, 0.25);
    transform: translateY(-5px);
    box-shadow: 0 15px 30px rgba(0, 0, 0, 0.4);
}

.ads-journey-icon-wrap {
    width: 54px;
    height: 54px;
    border-radius: 12px;
    background: rgba(255, 255, 255, 0.02);
    border: 1px solid rgba(255, 255, 255, 0.05);
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 22px;
    transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);
}

.ads-journey-icon-wrap svg {
    width: 26px;
    height: 26px;
    color: rgba(235, 235, 245, 0.45);
    transition: color 0.3s ease, filter 0.3s ease;
}

.ads-journey-card:hover .ads-journey-icon-wrap {
    background: rgba(255, 127, 50, 0.1);
    border-color: rgba(255, 127, 50, 0.35);
    box-shadow: 0 0 15px rgba(255, 127, 50, 0.15);
}

.ads-journey-card:hover .ads-journey-icon-wrap svg {
    color: #ff7f32;
    filter: drop-shadow(0 0 4px #ff7f32);
}

.ads-journey-card:nth-child(1):hover .ads-journey-icon-wrap {
    background: rgba(183, 65, 14, 0.1);
    border-color: rgba(183, 65, 14, 0.35);
    box-shadow: 0 0 15px rgba(183, 65, 14, 0.15);
}

.ads-journey-card:nth-child(1):hover .ads-journey-icon-wrap svg {
    color: #B7410E;
    filter: drop-shadow(0 0 4px #B7410E);
}

.ads-journey-step {
    font-size: 11px;
    font-family: "Google Sans Flex", sans-serif;
    color: #B7410E;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 2.5px;
    margin-bottom: 15px;
    display: block;
}

.ads-journey-card:nth-child(even) .ads-journey-step {
    color: #ff7f32;
}

.ads-journey-title {
    font-size: 20px;
    font-weight: 700;
    text-transform: uppercase;
    margin-bottom: 12px;
}

.ads-journey-desc {
    font-size: 15px;
    line-height: 1.55;
    color: rgba(235, 235, 245, 0.6);
    font-family: "Google Sans Flex", sans-serif;
}

/* 3. Performance Snapshot Row */
.ads-metrics-section {
    padding: 45px 0;
    background-color: #030305;
}

.ads-metrics-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}

.ads-metric-box {
    background: rgba(255, 255, 255, 0.01);
    border: 1px solid rgba(255, 255, 255, 0.04);
    border-radius: 16px;
    padding: 20px;
    display: flex;
    flex-direction: column;
    text-align: center;
    transition: all 0.3s ease;
    position: relative;
}

.ads-metric-box:hover {
    border-color: rgba(0, 132, 255, 0.2);
    background: rgba(255, 255, 255, 0.03);
}

.ads-metric-number {
    font-size: clamp(28px, 3.5vw, 42px);
    font-weight: 700;
    color: beige;
    margin-bottom: 5px;
    letter-spacing: -0.5px;
}

.ads-metric-lbl {
    font-size: 13px;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    color: rgba(235, 235, 245, 0.45);
    font-family: "Google Sans Flex", sans-serif;
}

.ads-metric-subtext {
    font-size: 12px;
    color: #B7410E;
    font-family: "Google Sans Flex", sans-serif;
    margin-top: 10px;
}

/* 4. Creative Strategy A/B Console */
.ads-creative-section {
    background-color: #07070c;
}

.ads-creative-layout {
    display: grid;
    grid-template-columns: 0.8fr 1.2fr;
    gap: 40px;
    align-items: flex-start;
}

.ads-console-selectors {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.ads-console-btn {
    background: rgba(255, 255, 255, 0.02);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 14px;
    padding: 20px;
    text-align: left;
    cursor: pointer;
    transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);
    display: flex;
    flex-direction: column;
    gap: 5px;
}

.ads-console-btn:hover {
    background: rgba(255, 255, 255, 0.04);
    border-color: rgba(255, 255, 255, 0.15);
}

.ads-console-btn.active {
    background: rgba(255, 127, 50, 0.06);
    border-color: #B7410E;
    box-shadow: 0 10px 20px rgba(255, 127, 50, 0.05);
}

.ads-console-btn-lbl {
    display: inline-flex;
    align-items: center;
    align-self: flex-start;
    font-size: 10px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    padding: 5px 12px;
    border-radius: 6px;
    font-family: "Google Sans Flex", sans-serif;
    background: rgba(255, 255, 255, 0.04);
    border: 1px solid rgba(255, 255, 255, 0.08);
    color: rgba(235, 235, 245, 0.65);
    margin-bottom: 12px;
    transition: all 0.3s ease;
}

.ads-console-btn:hover .ads-console-btn-lbl {
    background: rgba(255, 255, 255, 0.08);
    border-color: rgba(255, 255, 255, 0.15);
    color: #ffffff;
}

.ads-console-btn-title {
    font-size: 18px;
    font-weight: 700;
    color: beige;
    text-transform: uppercase;
}

.ads-console-btn-desc {
    font-size: 14px;
    color: rgba(235, 235, 245, 0.6);
    font-family: "Google Sans Flex", sans-serif;
    line-height: 1.45;
    margin-top: 5px;
}

.ads-console-btn.active .ads-console-btn-lbl {
    background: rgba(183, 65, 14, 0.18);
    border-color: rgba(183, 65, 14, 0.45);
    color: #ff9d6c;
    box-shadow: 0 0 10px rgba(183, 65, 14, 0.2);
    text-shadow: 0 0 5px rgba(183, 65, 14, 0.3);
}

.ads-console-btn.active:hover .ads-console-btn-lbl {
    background: rgba(183, 65, 14, 0.25);
    border-color: rgba(183, 65, 14, 0.6);
    color: #ffffff;
}

/* Interactive Ads Display Screen */
.ads-creative-display {
    background: #020204;
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 24px;
    padding: 25px;
    display: flex;
    align-items: center;
    justify-content: center;
    min-height: 480px;
}

.ads-preview-panel {
    display: none;
    width: 100%;
    max-width: 380px;
    animation: ads-fade-in 0.4s cubic-bezier(0.16, 1, 0.3, 1) forwards;
}

.ads-preview-panel.active {
    display: block;
}

@keyframes ads-fade-in {
    from {
        opacity: 0;
        transform: translateY(15px);
    }

    to {
        opacity: 1;
        transform: translateY(0);
    }
}

/* High Fidelity Meta Ad Mockup Styles */
.ads-meta-ad-card {
    background: #18191a;
    border-radius: 12px;
    border: 1px solid #2f3031;
    overflow: hidden;
    box-shadow: 0 15px 35px rgba(0, 0, 0, 0.6);
}

.ads-meta-ad-header {
    padding: 12px;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.ads-meta-avatar {
    width: 36px;
    height: 36px;
    border-radius: 50%;
    background: #3a3b3c;
    border: 1px solid #4e4f50;
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 700;
    font-size: 11px;
}

.ads-meta-profile {
    display: flex;
    flex-direction: column;
    margin-left: 10px;
    flex: 1;
}

.ads-meta-name {
    font-size: 15px;
    font-weight: 600;
    color: #e4e6eb;
    font-family: "Google Sans Flex", sans-serif;
}

.ads-meta-sponsor {
    font-size: 13px;
    color: #b0b3b8;
    font-family: "Google Sans Flex", sans-serif;
    margin-top: 1px;
}

/* Video ad specific */
.ads-meta-video-frame {
    aspect-ratio: 9 / 9;
    background: linear-gradient(135deg, #1f130e 0%, #0d121c 100%);
    position: relative;
    display: flex;
    flex-direction: column;
    justify-content: flex-end;
    padding: 20px;
    background-image: url('https://portfolio.alturaitz.com/wp-content/themes/portfolio/images/infulencer.png');
    background-size: contain;
    background-position: center;
    background-repeat: no-repeat;
}

.ads-reels-play-btn {
    width: 48px;
    height: 48px;
    border-radius: 50%;
    background: #B7410E;
    border: none;
    color: #ffffff;
    font-size: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
    cursor: pointer;
    margin: auto;
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    box-shadow: 0 0 15px rgba(255, 127, 50, 0.4);
    z-index: 5;
    transition: all 0.3s ease;
}

.ads-reels-play-btn:hover {
    transform: translate(-50%, -50%) scale(1.1);
}

.ads-reels-content {
    z-index: 3;
}

.ads-reels-caption {
    font-size: 15px;
    color: #ffffff;
    line-height: 1.45;
    font-family: "Google Sans Flex", sans-serif;
    text-shadow: 0 2px 4px rgba(0, 0, 0, 0.8);
}

.ads-reels-cta-bar {
    background: rgba(24, 25, 26, 0.95);
    border-top: 1px solid #2f3031;
    padding: 12px;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.ads-cta-text {
    display: flex;
    flex-direction: column;
}

.ads-cta-url {
    font-size: 12px;
    color: #b0b3b8;
    text-transform: uppercase;
    font-family: "Google Sans Flex", sans-serif;
}

.ads-cta-title {
    font-size: 13px;
    font-weight: 600;
    color: #e4e6eb;
    margin-top: 1px;
}

.ads-meta-btn {
    background: #B7410E;
    color: #ffffff;
    border: none;
    padding: 8px 16px;
    border-radius: 6px;
    font-size: 14px;
    font-weight: 700;
    cursor: default;
    font-family: "Google Sans Flex", sans-serif;
    display: flex;
    align-items: center;
    gap: 6px;
    transition: background 0.2s ease;
}

.ads-meta-btn:hover {
    background: #9d350b;
}

/* Carousel ad specific */
.ads-meta-carousel-frame {
    padding: 12px;
    background: #18191a;
}

.ads-meta-post-text {
    font-size: 15px;
    color: #e4e6eb;
    line-height: 1.55;
    font-family: "Google Sans Flex", sans-serif;
    margin-bottom: 12px;
}

.ads-carousel-slide {
    background: #242526;
    border-radius: 8px;
    border: 1px solid #3a3b3c;
    overflow: hidden;
}

.ads-carousel-img-sim {
    aspect-ratio: 9 / 9;
    background: linear-gradient(135deg, #1f110c 0%, #2e1114 100%);
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    padding: 20px;
    text-align: center;
    background-image: url('https://portfolio.alturaitz.com/wp-content/themes/portfolio/images/painrelif.png');
    background-position: center;
    background-size: contain;
    background-repeat: no-repeat;
}

.ads-carousel-img-lbl {
    font-size: 13px;
    text-transform: uppercase;
    color: #B7410E;
    letter-spacing: 2px;
    font-family: "Google Sans Flex", sans-serif;
    margin-bottom: 8px;
    font-weight: 600;
}

.ads-carousel-img-title {
    font-size: 18px;
    font-weight: 700;
    color: #ffffff;
}

.ads-carousel-footer {
    padding: 12px;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

/* 5. Performance Dashboard & Charts */
.ads-dashboard-section {
    background-color: #050508;
}

.ads-db-grid {
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 30px;
    align-items: center;
}

.ads-performance-log {
    background: rgba(255, 255, 255, 0.02);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 20px;
    padding: 30px;
}

.ads-perf-row {
    display: flex;
    justify-content: space-between;
    border-bottom: 1px solid rgba(255, 255, 255, 0.05);
    padding: 15px 0;
}

.ads-perf-row:last-child {
    border: none;
    padding-bottom: 0;
}

.ads-perf-label {
    font-size: 15px;
    color: rgba(235, 235, 245, 0.6);
    font-family: "Google Sans Flex", sans-serif;
}

.ads-perf-val {
    font-size: 17px;
    font-weight: 600;
    color: beige;
}

/* 6. WhatsApp Conversation Simulator */
.ads-whatsapp-section {
    background-color: #09090f;
}

.ads-whatsapp-layout {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 40px;
    align-items: center;
}

.ads-wa-window {
    background-color: #0b141a;
    border: 1px solid rgba(255, 255, 255, 0.06);
    border-radius: 20px;
    overflow: hidden;
    box-shadow: 0 20px 45px rgba(0, 0, 0, 0.5);
    display: flex;
    flex-direction: column;
    height: 380px;
}

.ads-wa-header {
    background-color: #1f2c34;
    padding: 12px 18px;
    display: flex;
    align-items: center;
    gap: 12px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.03);
}

.ads-wa-avatar {
    width: 36px;
    height: 36px;
    border-radius: 50%;
    background: #00a884;
    display: flex;
    align-items: center;
    justify-content: center;
    color: #ffffff;
    font-weight: 700;
    font-size: 12px;
}

.ads-wa-status {
    display: flex;
    flex-direction: column;
}

.ads-wa-name {
    font-size: 15px;
    font-weight: 600;
    color: #e9edef;
    font-family: "Google Sans Flex", sans-serif;
}

.ads-wa-state {
    font-size: 13px;
    color: #8696a0;
    font-family: "Google Sans Flex", sans-serif;
}

/* Conversation Body */
.ads-wa-body {
    flex: 1;
    padding: 18px;
    overflow-y: auto;
    background-image: radial-gradient(rgba(255, 255, 255, 0.02) 1px, transparent 0);
    background-size: 12px 12px;
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.ads-wa-bubble {
    max-width: 75%;
    padding: 10px 14px;
    border-radius: 12px;
    font-size: 15px;
    line-height: 1.45;
    font-family: "Google Sans Flex", sans-serif;
    position: relative;
    opacity: 0;
    transform: translateY(10px);
}

.ads-wa-bubble.incoming {
    align-self: flex-start;
    background-color: #202c33;
    color: #e9edef;
    border-top-left-radius: 0;
}

.ads-wa-bubble.outgoing {
    align-self: flex-end;
    background-color: #005c4b;
    color: #e9edef;
    border-top-right-radius: 0;
}

.ads-wa-bubble.anim-in {
    animation: ads-bubble-slide 0.4s ease-out forwards;
}

@keyframes ads-bubble-slide {
    to {
        opacity: 1;
        transform: translateY(0);
    }
}

.ads-wa-time {
    font-size: 11px;
    color: rgba(235, 235, 245, 0.4);
    display: block;
    text-align: right;
    margin-top: 5px;
}

/* 7. Closing & CTA Section */
.ads-closing-section {
    padding: 80px 0 50px;
    background: radial-gradient(circle at bottom right, #1f110c 0%, #06060a 80%);
}

.ads-closing-card {
    background: rgba(255, 255, 255, 0.01);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 28px;
    padding: 50px;
    box-shadow: 0 30px 60px rgba(0, 0, 0, 0.4);
}

.ads-closing-layout {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 50px;
    align-items: center;
}

.ads-closing-title {
    font-size: clamp(26px, 4vw, 42px);
    font-weight: 700;
    text-transform: uppercase;
    line-height: 1.1;
    margin-bottom: 25px;
    letter-spacing: -1px;
}

.ads-closing-title span {
    color: #B7410E;
}

.ads-closing-list {
    display: flex;
    flex-direction: column;
    gap: 15px;
}

.ads-closing-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    font-size: 16px;
    line-height: 1.55;
    font-family: "Google Sans Flex", sans-serif;
    color: rgba(235, 235, 245, 0.8);
}

.ads-closing-bullet {
    width: 24px;
    height: 24px;
    border-radius: 50%;
    background-color: rgba(255, 127, 50, 0.15);
    color: #B7410E;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 13px;
    font-weight: 800;
    flex-shrink: 0;
    margin-top: 2px;
}

.ads-closing-quote-block {
    display: flex;
    flex-direction: column;
    gap: 30px;
}

.ads-closing-quote {
    font-size: clamp(16px, 2vw, 22px);
    line-height: 1.5;
    font-weight: 300;
    font-style: italic;
    border-left: 2px solid #B7410E;
    padding-left: 20px;
}

.ads-cta-buttons {
    display: flex;
    gap: 15px;
}

.ads-btn-primary {
    background: #B7410E;
    color: #ffffff;
    padding: 15px 30px;
    border-radius: 50px;
    font-size: 15px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    transition: all 0.3s ease;
}

.ads-btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 10px 20px rgba(255, 127, 50, 0.25);
}

.ads-btn-secondary {
    border: 1px solid rgba(255, 255, 255, 0.2);
    color: beige;
    padding: 15px 30px;
    border-radius: 50px;
    font-size: 15px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    display: inline-flex;
    align-items: center;
    transition: all 0.3s ease;
}

.ads-btn-secondary:hover {
    background: rgba(255, 255, 255, 0.05);
    border-color: beige;
    transform: translateY(-2px);
}

/* ==========================================
   RESPONSIVE MEDIA QUERIES
   ========================================== */
@media (max-width: 1024px) {
    .ads-hero-layout {
        grid-template-columns: 1fr;
        gap: 40px;
        text-align: center;
    }

    .ads-hero-badge {
        justify-content: center;
    }

    .ads-hero-snapshot-grid {
        justify-content: center;
    }

    .ads-funnel-panel {
        max-width: 420px;
        margin: 0 auto;
    }

    .ads-journey-grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 15px;
    }

    .ads-creative-layout {
        grid-template-columns: 1fr;
        gap: 30px;
    }

    .ads-db-grid {
        grid-template-columns: 1fr;
        gap: 30px;
    }

    .ads-whatsapp-layout {
        grid-template-columns: 1fr;
        gap: 30px;
    }

    .ads-wa-window {
        max-width: 480px;
        margin: 0 auto;
        width: 100%;
    }

    .ads-closing-layout {
        grid-template-columns: 1fr;
        gap: 40px;
    }
}

@media (max-width: 768px) {
    .ads-metrics-grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 15px;
    }

    .ads-closing-card {
        padding: 35px 25px;
    }

    .ads-cta-buttons {
        flex-direction: column;
        align-items: stretch;
    }

    .ads-btn-primary,
    .ads-btn-secondary {
        justify-content: center;
    }
}

@media (max-width: 480px) {
    .ads-journey-grid {
        grid-template-columns: 1fr;
    }

    .ads-metrics-grid {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 576px) {
    .ads-hero-snapshot-grid {
        grid-template-columns: 1fr;
        gap: 12px;
    }
}

/* ==========================================================================
   UPGRADED PERFORMANCE CHART STYLES (GLASSMORPHISM & INTERACTIVE)
   ========================================================================== */
.ads-chart-card {
    background: rgba(255, 255, 255, 0.02);
    border: 1px solid rgba(255, 255, 255, 0.05);
    border-radius: 20px;
    padding: 25px;
    position: relative;
    overflow: visible;
    backdrop-filter: blur(10px);
    transition: border-color 0.4s ease, box-shadow 0.4s ease;
}

.ads-chart-card:hover {
    border-color: rgba(183, 65, 14, 0.15);
    box-shadow: 0 15px 30px rgba(0, 0, 0, 0.3);
}

.ads-chart-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 15px;
    margin-bottom: 25px;
}

.ads-chart-title {
    font-size: 15px;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    color: rgba(235, 235, 245, 0.45);
    font-family: "Google Sans Flex", sans-serif;
    margin: 0;
}

.ads-chart-legend {
    display: flex;
    gap: 15px;
}

.ads-legend-item {
    display: flex;
    align-items: center;
    gap: 8px;
    font-size: 13px;
    font-family: "Google Sans Flex", sans-serif;
    color: rgba(235, 235, 245, 0.6);
    cursor: pointer;
    padding: 4px 10px;
    border-radius: 6px;
    background: rgba(255, 255, 255, 0.01);
    border: 1px solid rgba(255, 255, 255, 0.03);
    transition: all 0.3s ease;
    user-select: none;
}

.ads-legend-item:hover,
.ads-legend-item.active {
    color: beige;
    background: rgba(255, 255, 255, 0.04);
}

.ads-legend-item.chats.active {
    border-color: rgba(183, 65, 14, 0.4);
    box-shadow: 0 0 10px rgba(183, 65, 14, 0.1);
}

.ads-legend-item.cost.active {
    border-color: rgba(255, 127, 50, 0.4);
    box-shadow: 0 0 10px rgba(255, 127, 50, 0.1);
}

.ads-legend-color {
    width: 8px;
    height: 8px;
    border-radius: 50%;
}

.ads-legend-color.chats {
    background-color: #B7410E;
    box-shadow: 0 0 8px #B7410E;
}

.ads-legend-color.cost {
    background-color: #B7410E;
    box-shadow: 0 0 8px #B7410E;
}

/* SVG Chart Elements */
.ads-chart-grid-dots {
    fill: rgba(255, 255, 255, 0.04);
}

.ads-chart-bar-group {
    cursor: pointer;
}

.ads-chart-bar {
    transition: fill 0.3s ease, filter 0.3s ease;
}

.ads-chart-bar-group:hover .ads-chart-bar {
    fill: url(#barHoverGrad);
    filter: drop-shadow(0 0 6px rgba(183, 65, 14, 0.5));
}

.ads-chart-curve-line {
    stroke-dasharray: 600;
    stroke-dashoffset: 600;
    transition: stroke-dashoffset 1.5s cubic-bezier(0.25, 1, 0.5, 1);
}

.ads-chart-curve-line.animated {
    stroke-dashoffset: 0;
}

.ads-chart-cost-area {
    opacity: 0;
    transition: opacity 1.5s cubic-bezier(0.25, 1, 0.5, 1);
}

.ads-chart-cost-area.animated {
    opacity: 1;
}

.ads-chart-node-group {
    cursor: pointer;
}

.ads-chart-node {
    transition: transform 0.3s cubic-bezier(0.175, 0.885, 0.32, 1.275), r 0.3s ease;
}

.ads-chart-node-group:hover .ads-chart-node {
    transform: scale(1.3);
    r: 7;
}

/* Tooltip overlay styling */
.ads-chart-tooltip {
    position: absolute;
    background: rgba(12, 12, 18, 0.95);
    border: 1px solid rgba(255, 255, 255, 0.1);
    border-radius: 12px;
    padding: 12px 16px;
    font-family: "Google Sans Flex", sans-serif;
    color: beige;
    font-size: 12px;
    box-shadow: 0 10px 25px rgba(0, 0, 0, 0.7);
    pointer-events: none;
    opacity: 0;
    transform: translate(-50%, -100%) scale(0.9);
    transition: opacity 0.25s ease, transform 0.25s cubic-bezier(0.175, 0.885, 0.32, 1.275);
    z-index: 10;
    top: 0;
    left: 0;
    width: max-content;
}

.ads-chart-tooltip.active {
    opacity: 1;
    transform: translate(-50%, -105%) scale(1);
}

.ads-tooltip-title {
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1px;
    margin-bottom: 6px;
    color: rgba(235, 235, 245, 0.45);
    font-size: 12px;
}

.ads-tooltip-row {
    display: flex;
    justify-content: space-between;
    gap: 20px;
    margin-top: 4px;
}

.ads-tooltip-label {
    display: flex;
    align-items: center;
    gap: 6px;
    color: rgba(235, 235, 245, 0.7);
}

.ads-tooltip-value {
    font-weight: 600;
}

.ads-tooltip-value.chats {
    color: #B7410E;
}

.ads-tooltip-value.cost {
    color: #B7410E;
}

/* Bar initial state and transitions */
.ads-chart-bar-rect {
    transform-origin: 250px 170px;
    /* will adjust origin dynamically in template inline styles or use transform-origin bottom */
    transform: scaleY(0);
    transition: transform 1.2s cubic-bezier(0.16, 1, 0.3, 1);
}

.ads-chart-bar-rect.animated {
    transform: scaleY(1);
}